Today, a handful of conscious designers and trendsetters are not only rebranding hemp as a fashion statement but are also leading a movement to bring environmental awareness and sustainability into the picture. And for good reason.
Hemp textiles are naturally hypoallergenic, antimicrobial, and resistant to UV, mold, and mildew. Hemp cultivation requires half as much land and water as other fibrous plants, and doesn’t require pesticides.
in modern America, hemp-based clothing has been (for the most part) limited to health food stores and head shops, with little indication that it has any place in the world of fashion—until recently, that is.
It’s time. We are gradually moving forward, opening our minds (literally) and embracing marijuana throughout the country.
And marijuana’s non-intoxicating cousin is due for a renaissance.
If you’re a brand creating products in 2020, it is imperative to provide sustainable and eco friendly products. People are becoming more mindful of what they wear and dressing with a purpose.
And while the market for hemp fashion is somewhat niche, it’s only a matter of time before bigger brands begin to incorporate the textile into their collections.
Fashion is advancing everyday. Presenting consumers with options that not only make them look good, but also feel good about their purchase- is becoming more and more important to designers.
And for that, we thank them.
xoxx -Mel 💋